Leading UK specialist retailer bathstore is taking delivery of a major order of 140 DS 3 PureTech 110 S&S DStyle Nav manual cars to help the Watford-based bathroom retailer roll out its new Home Design Service nationwide. The cars will allow bathstore colleagues to visit customers at home to design new bathroom installations.
Claire Bayliss, bathstore Chief Commercial Officer (centre) and Dean Weston, bathstore Deputy CEO (right) take the keys from Simon Griffith, Corporate Sales Manager, Citroën & DS Automobiles The DS 3s were acquired on Hitachi Capital Vehicle Solutions’ 36 month contract hire, with maintenance lease agreements for a mixture of 6,000, 8,000, 10,000 and 12,000 annual mileage terms, according to which part of the country the cars are based. The DS 3s will have a full-vinyl wrap, carrying the bathstore eye-catching Home Design Service livery, applied before delivery. The cars will be spread across the UK at bathstore-owned and bathstore franchise stores.
Dean Weston, bathstore Deputy CEO (centre) and Claire Bayliss, bathstore Chief Commercial Officer (right) take the keys from Simon Griffith, Corporate Sales Manager, Citroën & DS Automobiles Thanks to its striking design, DS 3 is ideal for high-profile roles, such as the new bathstore Home Design Service. It is also versatile and compact, with hatchback practicality for everyday business use. Drivers benefit from low BIK ratings and their satisfaction is also assured with an array of comfort, convenience and safety features. These include eMyWay Satellite navigation, DS Connect Box with emergency assistance and rear parking sensors.
Dean Weston, bathstore Deputy CEO and Chief Operations Officer, commented, “The DS 3’s three cylinder, 110hp PureTech petrol engine delivers lively performance, excellent 62.8mpg Combined Cycle fuel economy and low CO2 emissions of just 104g/km. The style, functionality and low whole life costs of DS 3 appealed to bathstore. The cars will be used to visit customers’ homes so need to be compact and easy to park in residential roads and car parks. The size and specification of DS 3 is ideal for this purpose.”
Seb Bielec, Hitachi Capital Car Solutions Business Development Manager, commented, “bathstore gave us specific objectives for its new Home Design Service. To meet these requirements, Hitachi Capital proposed a fully-outsourced fleet solution, comprising of contract hire with maintenance and short term hire. These new vehicles will become strong visual representations for bathstore, promoting and taking their products to customers around the country. The cost effective, low maintenance and reliable solution offered by Hitachi Capital Vehicle Solutions was best suited to meet bathstore’s business objectives.”
Bathstore is the UK’s leading specialist bathroom retailer with 172 stores. It works with top European designers and many of its ranges are exclusive to Bathstore.
FOR FURTHER INFORMATION:
PHIL REED, REED PUBLIC RELATIONS, 020 8668 4048