Some further information from the original Press Release Andrew, hope it helps;
Full information can be found at: http://www.jaguar.com/gb/en/experience/jag_velo_event
The Jaguar Academy of Sport: www.jaguaracademyofsport.co.uk
FTAO: Andrew Croft following your message (below) to my Blog: SIR CHRIS HOY LAUNCHES JAGUAR CYCLE CHALLENGE AT THE LONDON BIKE SHOW http://www.professionalphotography.me.uk/blog/2013/1/sir-chris-hoy-launches-jaguar-cycle-challenge-at-the-london-bike-show
What is the Jaguar Cycle Challenge. Something's going on at my local Jaguar dealer but I don't understand what. the event itself doesn't seem to be explained anywhere.
As a member of a local cycling club I would be interested to know what's going on.
Thank you for your enquiry, all the information I have is in the Blog from the Press Release.
As this initiative is coordinated through Jaguar Dealerships, perhaps if you make a quick enquiry to http://www.jaguar.com/gb/en/dealerlocator/
for your local dealership, they might be able to help.
I've also copied-in Claire Boakes - Jaguar's Press Officer for the Jaguar Academy for Sport who I'm sure will be able to assist you further.