Porsche Cars Great Britain has appointed Mike Orford as its new Head of PR, with effect from July 2, 2012.
Mike will be responsible for all aspects of Porsche PR strategy in the UK comprising product, motorsport, corporate and heritage communications, and will report directly to Chris Craft, Managing Director.
Mike joins Porsche with over 10 years of PR experience, most recently at SEAT UK as Head of Press and Public Relations. Previously, he worked in the Volkswagen UK Press Office following five years as a motoring journalist.
Chris Craft, commenting on the appointment, said: “I am very pleased to have Mike on board in this important role. He brings with him a tremendous reputation from his time in the SEAT Press Office, which has become one of the highest rated automotive PR operations in the UK. Mike joins Porsche at a very exciting time for the company, and I look forward to working with him.”
Mike brings further experience to the established Porsche Press Office team of Nick Perry and Jo Davis, in their respective roles of Senior Press Officer and Press Officer.
The Reading-based 100% subsidiary of Porsche AG is responsible for the Porsche business in the UK and the Republic of Ireland, and also owns the Porsche Retail Group which operates five Porsche Centres in the south of England.